🌟 News from the Swiss philanthropic world! 🚀 The Swiss Giving Report 2022 from hashtag#swissfundraising and hashtag#Zewo reveals CHF 2.5 billion in donations with a median donation of CHF 400 per household. These figures are rising!
Still inspired by this report, here are 5 interesting insights ;)
1. 🌐 "Increase in donations by +33%": Mobilisation for Ukraine played a major role. Does the strategies of donation promotion consist of "principles and values"?
2. 🤝 "Humanitarian organizations thrive on trust for 76% of the population": Notoriety is the key to such success. How do we maintain donors' trust for long-term humanitarian aid?
3. 📬 "Facing general fatigue, mailing remains crucial in 2022"! What thoughts does this inspire in me about the importance of mailing? and although mailing is not dead 😁 , most donors continue to interact effectively and optimally from online marketing?
4. 💸 "The decline of global donations plus elevated level of response rate for unusual donations, ... as usual, the drop in frequency is accompanied by an increase in the median donation of +11%, reaching CHF 400. What strategy should we adopt to encourage the donor's giving more?
5. 📜 "In 2022, 25% of the respondents intend to leave a testament, representing 45-54 ans (44%) and 55-69 ans (22%)". A prime target for legacies, isn't it? How should actions performed meet better in overall?
6. 💻 "90% of digital donations is attributable to 22% of the largest organizations": Clear correlation between digital donations and media budget. What budget, what method should be put for touchier messages efficacement?
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